What they wanted
Lifestyle authority Robin Avni first needed consulting, rewriting, editing, proofreading and design changes to reflect her site's emphasis on strategy, speaking and writing about home-design topics and trends. She returned to add blogs and a new team with a new direction.
What we did
First we took care to blend our words with the client's writing voice. We highlighted her portfolio, changing prominence to her new direction, and standardized coding for easier future changes. Later, we wrote team bios, added our writing to blogs, and did ongoing editing and project management.
What they said
Our ongoing relationship is instrumental in keeping messaging and quality consistent and on brand.